Case Study Case Analysis Case Study - 2888 Words

Running head: CASE ANALYSIS 1 CASE ANALYSIS 9 Case Analysis (Author’s name) (Institutional Affiliation) Introduction The case is about Modrow Company, the subsidiary of Tri-American Corporation based in Canada. The branch has 1000 employees whose primary function is fabricating aluminum. The advantages of Modrow are its location and the stable employees. The case focuses on Modrow s expansion and modernization which the organisation did because of the estimated increase in the sales associated with building products. Dick Spencer is the newly appointed Modrow vice†¦show more content†¦He managed to change the losses experienced in Birmingham to profits thereby streamlining the operations to meet the objectives of the corporation. However, operations in Modrow were challenging because Dick arrived in the branch amidst modernization and expansion changes. There was not much he could change despite the process being expensive and resulting in massive losses. It was also difficult to execute new methods and objectives since Modrow had recently received a lot of changes and the em ployees were adapting to the new operations. Modrow, therefore, was a challenge to Dick because he inherited the problems that resulted from the modernization and expansion changes. It was difficult for Dick to come up with better ways of doing business because the branch had to adapt and implement the new changes enforced by the administration. It was also difficult to understand the operations and make decisions that would steer the branch it a profitable path. Additionally, the employees had an existing culture that determined how the employees conducted business. It was challenging for Modrow to introduce a new culture without causing confusion, unrest, and resentment from the leaders present in the branch. Alternatives As mentioned, Modrow is facing challenges regarding profits because of Dick s poor management skills. His past success was a resultShow MoreRelatedCase study analysis paper1396 Words   |  6 Pagesï » ¿ Case Study Analysis Amanda Zuber COMM215 JEANNINE BUCKLEY Case Study Analysis June 16, 2014 Executive Summary ABC Inc. hired 15 new employees with the intention of starting the orientation on June 15. Carl has only six months experience and has made several critical errors. This may have been created due to lack of qualifications, training, or overstating of qualification on Carl’s resume. Due to this, certain tasks were not addressed in a timely manner. Four problems are readilyRead MoreContract Analysis: Case Study1500 Words   |  6 PagesCase Study 2: Contract Analysis Case Study 2: Contract Analysis Liberty University Business Law – BUSI561 Betzaida Aponte Abstract In the contract analysis of Case Study 2, we find what looks like a legal and ethical issue at play. This analysis will cover answers to the following questions: 1. 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The status of the declining sales fromRead MoreMultiple Case Study Analysis Essay2109 Words   |  9 Pagesan education research paper that explores the qualitative research method known as Multiple Case Study Analysis. It will look at design, implementation, and analysis. It will further touch on what is meant by a case study in itself. Introduction As asserted by Stake (2006), â€Å"The multicase study is a special effort to examine something having lots of cases, parts, or members† (p. vi), which by the study of those parts, is able to then better understand the something as a whole, and the ways in

Representation Of The Hollywood Television Industry

Representation Matters: Diversity in the Hollywood Television Industry A recent study done by the UCLA Bunche Center for African American Studies showed the lack of diversity within Hollywood by examining all the films released, television programs on broadcast, cable, or digital networks, as well as the actors, writers, directors, and producers within the industry. Ethnic minorities make up about 40% of the American population but still remain underrepresented in all forms of entertainment. The study also discovered that more than 50% of moviegoers in the past two years were minorities. In television, minorities only claimed about 7% of lead roles in broadcast television (â€Å"NEW! 2015 Hollywood Diversity Report†). With half the American population consisting of different ethnicities, American television should accurately and proportionately portray the American people, yet some are having trouble doing so. Some television networks have catered to their diverse audience by casting actors of different ethnicities as the lead of a show, or by centering an entire show around a unique culture. Most have found this to be beneficial with an increase in ratings and in profits through their sponsors. The organizations, the Florida Family Association (FFA) and the National Hispanic Media Coalition (NHMC) represent two different positions on diversity within Hollywood and how the American people should be portrayed in the television industry. The FFA is a national organizationShow MoreRelatedMedia s Influence On The Media Essay1587 Words   |  7 PagesHollywood controls most entertainment media consumed by people all around the world. The messages and images portrayed in movies and television shows created by the large production companies affect all those who partake of the media they produce. 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This drastic affect on a young person s life creates a reality that women need to alter the way they look to be ‘perfect.’ Media also portrays women as helpless beings, needing a man by their side to complete easy tasks in which they can do on their own. There is also the aspect of strongRead MoreThe Effects Of Television On Children s Influence On Society1439 Words   |  6 Pagesleast one television and average a total of 34 hours 39 minutes of TV viewing per week (Citation). Outlets such as television shows and movies have the power to influence viewers both directly and indirectly in positive manners; being able to see someone like yourself has the ability to shape how you view yourself and the world. 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Ideally, the content being produced would place emphasis on developing complex characters from a multitude of backgrounds that diverse audiences can relate to, and include people with different perspectives to contribute to writing

Virgin Atlantic Airlines Free Essays

string(53) " the spending of the government \(Chambenlin 2009\)\." Executive Summary The aim of this write up is to provide a brief overview of Virgin Atlantic Airlines, its purpose, mission and vision statement. The key stakeholders of the VAA and the duty of care VAA owes to these stakeholders are analysed. Being a global service provider, Virgin Atlantic British Airways are affected by various political, socio-economic and technology factors and these are reviewed. We will write a custom essay sample on Virgin Atlantic Airlines or any similar topic only for you Order Now The macro economic factors, such as fiscal monetary policies and how it affects these airlines are studied. Furthermore, the impact of EU on the airlines industry and BA VAA in particular are detailed. 1A Introduction: In the United Kingdom, the Virgin group is a very popular and preferred brand. Virgin Atlantic is a subsidiary of the Virgin group and is one of the major airlines in the UK led by Sir Richard Branson where the Virgin group owns 51% of the shares and the remaining 49% owned by Delta Airlines, USA. The mission statement of Virgin Atlantic is â€Å"to embrace the human spirit and let it fly†. Virgin Atlantic operates short and long haul flights across 35 different destinations covering the Americas, Europe, Asia Pacific, Middle East, Far East and Australia. Purpose of VAA (Virgin Atlantic Airlines) In 1984,Sir Richard announced his decision to operate Virgin Atlantic Airlines that would provide world class quality and great value for money. By the end of the 80’s there were more than one million loyal passengers travelling with VAA, one of the first airlines to provide individual TV screens for the passengers. In the 90s, the business developed further given the competitive pricing, the unique service offerings and the introduction of the Premium economy was a great hit with the customers. In 1999, 49% of Virgin Atlantic’s shares were sold to Singapore Airlines. VAA vs Fire Services Virgin group is one of the well-known business establishments and the purpose of VAA is to expand the service line offering of the business in order to earn profits. Unlike the fire services, which is used to cater to the emergency needs of the people of the country and safeguarding them, the primary purpose of VAA is to be able to cater to the travel demands of the public and to be able to run it as a marketable business. Keeping this in mind, the main objectives of VAA is to earn profits and be able to service the customers in an effective way to ensure customer loyalty is maintained. As opposed to the fire services, the VAA faces stiff competition from various other airlines. The key accountability for VAA would be towards its customers and key stakeholders including the board of directors and the shareholders whilst the key accountability for the fire services would be to that of the general public by ensuring that there is transparency and all funds allocated by the government are used in an appropriate manner. The services offered by Virgin Atlantic caters to the luxury and travel needs of the people and the services offered by fire services are basically around protecting the people, responding to emergencies and also improving the safety within local communities. Virgin Atlantic Stakeholders, Strategies and Responsibilities Virgin Atlantic has various key stakeholders and owes a duty of care towards all the key stakeholders. To be able to manage all the stakeholders and to ensure that they are happy, Virgin Atlantic has various policies. The key stakeholders of Virgin Atlantic include: Shareholders; Customers; Employees; Vendors; Government Agencies; NGOs; Community at large. To ensure that the shareholders are satisfied, VAA achieves its primary objective of earning profits and ensuring that all the shareholders receive a good Return on their investments. Customers are given world class treatment and Virgin Atlantic is very well-known for their quality customer services. Customers always come first with Virgin Atlantic and this has been a new concept in the airlines industry. A good in-flight entertainment service, VIP treatment for first class customers including opting for a beauty therapist, check-in by chauffeur to avoid waiting in the queue, flexible meal service options etc, are examples of customer care standards that have been set by the airlines. VAA also takes customers safety seriously. Employees who form the integral part of the VAA community and VAA is committed to serve its employees better. Good work is recognised by the rewards and recognition program and Virgin Atlantic provides world class training to all its employees. Virgin Atlantic has a good diversity policy and is strictly against discrimination. All employees are treated with respect and honesty. Equal opportunity is provided to all employees and potential candidates who aspire to become a part of the Virgin Atlantic team. Vendors play a key role in the Virgin Atlantic community. Virgin Atlantic has strict policies about creating lasting relationships with vendors and aims at sourcing goods responsibly. All suppliers are thoroughly screened to ensure that key international standards such as Human Rights Convention by UN and International Labour Convention laws are met. Environment Community: As its commitment to the environment, Virgin Atlantic has incorporated ‘Change is in the Air’ (CIITA) strategy which aims at reducing carbon footprint by using novel technologies and fuels to increase efficiency. Virgin Atlantic is keen on becoming energy efficient and sources sustainable energy where possible. It has a strong recycling and reuse policy which reduces waste and ensuring sustainability. 1B: Impact of Fiscal Monetary Policies on VAA Fiscal policy can be defined as the policy whereby the governments change the levels of tax and its spending in order to have a positive impact on the nation’s economy. It helps redistribution of wealth, decreases in unemployment rates and provides a way to effectively control the economy. Fiscal policies can either be expansionary or reductionary. An expansionary fiscal policy encourages the growth of the economy by means of expanding the supply of money to combat inflation. This can be done either by cutting down taxes or by increasing the spending of the government (Chambenlin 2009). You read "Virgin Atlantic Airlines" in category "Essay examples" Fiscal policies are effective when it comes to reduction of unemployment in the shorter term. However, in the long-term they cannot bring in much change as the supply curve is vertical and pushing the demand curve would lead to pushing in the prices, which results in inflation (Gillespie, 2008) Monetary policy on the other hand can be defined as the action that is taken by the central bank or other financial regulators to determine the rate of growth of money supply. It also influences the demand and supply of money as it impacts the interest rates (Chambenlin 2009). The recession has had a very bad impact on Virgin Atlantic. The increase in the competition in the transatlantic services and given the rise in the fuel prices, the airline has seen a loss of ?135m. The airline has also frozen salaries of employees for the current period and has cut over 600 jobs which accounts for 7% of its workforce. Virgin Atlantic has not planned clearly and anticipated the costs. If the planning had been done effectively, Virgin Atlantic would not be facing issues due to increase in fuel prices. Oil is one of the key costs that is incurred by Virgin Atlantic and hence it has a serious impact on the Airlines. Also, in the recession of 2008, there has been a decrease in the passengers for long-haul flights which combined with the oil price has led to a loss of ?150m in 2009. Virgin Atlantic can take advantage of the expansionary fiscal policy whereby there is a cut on taxes and the expansionary monetary policy on the reduction in the interest rates as opposed to contractionary monetary policy. Reduced tax rates would help Virgin Atlantic transfer the reduced costs to the customers and expansionary monetary policy would help reduce exchange rates which would therefore help Virgin Atlantic to export oil at reasonable costs. Given the poor demand for travel due to increase in costs, Virgin can make use of the savings that it has achieved by using expansionary monetary and fiscal policies by slashing down the costs of travel, which would promote and encourage more customers to use their services. Though VAA has been hit by recession, making use of these policies should enable Virgin to regain some of its losses. 1F Benefit for Virgin Atlantic through International Trade Being a global brand servicing various destinations has been a key benefit for Virgin Atlantic as well as British Airways. There are various advantages of International Trade for Virgin Atlantic. These include: Increase in profits: International trade and servicing various locations globally has led to increase in profits for Virgin Atlantic and British Airways. More Sales: Having been a success in the UK and the second largest Airlines in the UK, global destinations and international trade were the next logical steps which increased the sales and turnover of Virgin Atlantic. The same holds good for British Airways. Dependence on one market reduced: International trade helps reduce dependence on one local market. If due to various reasons one market segment fails, another segment can be used thus reducing sole reliance on specific market segments. Better competitiveness in local markets: Serving international destinations and becoming a global brand has increased knowledge, services and experiences for Virgin Atlantic which makes it a very tough competitor amongst local airlines. Expansion into the international market also gives British Airways and Virgin Atlantic new ideas to be able to satisfy all their key stakeholders, good marketing techniques to promote their ideas and better customer services. Market diversification: Diversification into the global markets has helped BA VAA to be able to leverage better its resources and make use of booming markets in a bad economy. 1G Global Factors Affecting BA/VAA Both British Airways and Virgin Atlantic are global brands operating on various international locations. There are various key factors that affect the operations of both BA and VAA which relate to the global factors. Political Factors Airlines industry is highly regulated by governments and there are various laws that determine where the airlines can fly, the services offered, planning, their policy and strategies as well as pricing. For airlines to be in the business it is mandatory for them to adhere to these rules and regulations. Thus, compliance is one factor that affects both British Airways as well as Virgin Atlantic. Since both British Airways and Virgin Atlantic operate both nationally and globally there are pivotal national and international laws and obligations, such as HS regulations, security legislations, taxes etc. For instance, the VAT that has been increased to 20% would affect the stakeholders of both Virgin Atlantic and British Airways. There are various operating restrictions due to political factors. One way to overcome these restrictions is to have tie ups with national carriers. Thus, political factors have a great influence on the operating environment of the airline industry. Economic Factors Recession, and the cost of fuel, and other economic factors, such as cost of having empty seats play a major role which affects the activities of Virgin Atlantic and BA. Global economic markets, strong/weak home currency influences the costs of travel. In a bad economic situation companies might tend to cut down on their travel costs and discourage employees from taking a flight. An increase in the price of the fuel might force BA Virgin Atlantic to transfer its costs to the end customers making it more difficult for people to afford. Any fluctuation in the oil price will have a direct impact on the currency which in turn impacts the cost of flying for both British Airways and Virgin Atlantic. Social Factors International airlines, such as British Airways and Virgin Atlantic, that serve various nations need to understand the social and cultural values of the destinations served in order to be able to successfully drive the business. Social and cultural values encompasses all aspects of understanding the special needs of the destination, the key holidays and any special arrangements that might have to be taken into account while serving a specific destination. For example, the meal choices have to be restricted to non-pork based foods whilst serving Muslim nations to not only ensure the sentiments are catered to and also to drive business in these locations. Technology Factors Technology provides a competitive advantage to businesses and there is an increasing demand for the use of the latest technology to enable customers to get a better experience. Having a good e-commerce application to provide customers a portal to purchase tickets, fast check-in services online would be useful as it would cater to the more tech-savvy and young customer base. However, British Airways and Virgin Atlantic should make sure that they are not overly reliant on using high-end technologies as this might lead to the isolation of certain groups that are not entirely comfortable using these high end technologies. BA Virgin Atlantic should therefore find a good balance between these two and should be able to optimise the use of technological advancements and leverage the opportunities appropriately. 1H Impact of EU on BA VAA The EU has a great impact on both British Airways and Virgin Atlantic. The EU has enabled an increase in competition in the market. An increase in the competition and a market promoting a healthy competition would now mean that both BA and VAA have to face a lot of competition from various operators within the EU. Hence, in order to be able to successfully steer the business, it is key that BA VAA keep their prices at check, increase their value added services, and build on their brand value and their unique selling point to ensure customer loyalty and also to attract more customers. The EU has various positive impacts on BA VAA. Tourism is the third largest sector in the EU and there is a lot of scope for development. EU has had talks with the aviation industry to promote sustainable and reliable services within the EU and BA VAA can take advantage of this to provide high quality services to the customers. The EU has relaxed its visa policies for member states and also promotes fair international trade system that improves competitiveness and has opened up its markets by unblocking tariff and non-tariff barriers making. This promotes trades and import and export of goods and services. Indirectly this help travel to and from various European Union nations. This can be used by British Airways and Virgin Atlantic to offer specialised services to businessmen and frequent flyers to and from Europe. Relaxing trade restrictive measures means that there are various political factors that are relaxed and this paves way for better collaboration and negotiation. Opening up the markets would mean that the procurement of goods and services can be accessed and available freely across EU without restrictions. This removes any legal and regulatory obstacles that British Airways and Virgin Atlantic faces and helps promote growth and sales in the industry. Increased competitiveness within the EU would mean access to better services, keeping prices in check and ensuring that the brand value is maintained. Conclusion This paper helped to identify the vision and the mission statement of Virgin Atlantic, how it is different from other services. It identified the key stakeholders of the airlines and the responsibilities of Virgin Atlantic towards its stakeholders were discussed in detail. The fiscal policies and monetary policies were then explained and how these related to Virgin Atlantic were also specified. A PEST (Political, Economic, Social Technology) factor analysis was done in order to understand various global factors that affected Virgin Atlantic British Airways. Finally, the impact of the EU on BA Virgin Atlantic was discussed in terms of competition, trade restrictions and markets. Works Cited Virgin Atlantic. (2014, September 2014). Retrieved on 06/09/14 from http://www.virgin-atlantic.com/us/en.html Investopedia. (2014, September 2014). Retrieved on 06//09/14 from http://www.investopedia.com/terms/e/europeanunion.asp European Monetary Policy. (Septmber 2014). Retrieved on 06/09/14 from http://dictionary.reference.com/browse/european+monetary+union Chamberlin, G. (September 2009). Economic Review Sep 2009. Economic and Labour Market Review Gillespie, A. (June 2009). Foundations of Economics. New York; Oxford University Press How to cite Virgin Atlantic Airlines, Essay examples

Competitive Environment

Questions: 1.Identifies and Discusses the Sales Goals and Objectives that this Retailer has for online sales, and for Store-Based Sales.2.Identifies and Discusses the Tools this Retailer uses, or could use, to Analyse and understand the competitive environment in which they Operate. 3.Analyses the role of Strategic Alignment between Goals and Objectives and the Technology that Facilitates the achievement of these Objectives.How could Alignment be Improved? 4.Discusses the benefits of Data Management for your Retailer. 5.Discusses why it is Important for this Retailer to adopt web2 and web3 Technologies.6.Discusses the Threats that this Retailer faces due to this Complex and Dynamic Technological Environment. Answers: Introduction Woolworths is the leading supermarket giant retail in Australia serving millions of customers weekly. They are the biggest food retailers in Australia and still strive to be the best by focusing on quality, range, convenience and prices. The large customer acceptance boosts the companies to grow beyond boundaries and enhance their capabilities (Moorthy et al. 2015). Woolworths has launched several strategies and made significant technological changes that make it the most outstanding retail company. This report shall focus on the technological environment, its effects and challenges faced by Woolworths (Arli et al. 2013). 1.Goals and Objectives The primary goal of Woolworths is to put customers first. The company intends to build a great team that takes care of its customers by continually improving product offer and improve shopping experience. The company aims to be the best and most preferable retailer for kids and families (Woolworthsgroup.com.au 2017). Woolworths aims to maximize its product offerings in the store-based sales. It aims to extend leadership and grow new businesses. The company is expanding its retail stores and taking over convenience stores to address the needs of busy customers. The convenience stores may be expanded by 20% within a year by opening convenience stores across Australia. The company aims to become a lean retailer and invests in the customers for improving efficiency, decreasing cost and gaining greater market share (Woolworthsgroup.com.au 2017). Moreover, online sales form a significant part of Woolworths strategic and business market plans. Another objective of Woolworths is to enhance its online presence, accessibility and visibility. The online sales may be improved by 25% within a year with increased marketing, advertising standards and improvisation of technology. It aims to increase market visibility and leave the competitors behind. The objective is to push shoppers for online purchasing as it is convenient method of shopping. The leadership in food and liquor aims to be extended for more growth (Woolworthsgroup.com.au 2017). 2.Tools for Analysing Competitive Environment It is important to gather competitive intelligence as it taps into market information and deduce a competitive pattern. According to The Australian Financial Review reports, Woolworths invests $20 million in Quantium, a data analytics company that provides Woolworths with the information about shopping habit of Australian consumers (Theaustralian.com.au 2017). Further, Woolworths gathers data using the transactions in its loyalty card Woolworths Rewards that provides data on their spending habits (Rubinsztein-Dunlop 2014). The Woolworths Rewards loyalty cards combine the data with other partners such as WebJet, Qantas, Medibank and others so that a comparison can be made. Such data can be used by Woolworths to interpret how far it has been able to meet its consumers needs. The data in Flybuyers or others are tracked to evaluate if the others are scoring higher and the consumers are more loyal towards other supermarket retail brands (Turner and Mortimer 2014). The data is interpreted by Woolworths so that it can give better schemes and enhance product image. 3.Role of Strategic Alignment Strategic alignment with goal and objective is necessary to improve operational execution. Considering the technological advancements in the business environment, the strategic planning process can be improved and managing the organizations. The IT activity or project adds to business value. The retailers need to be aware of their IT resources and potential success so that alignment can be efficient. The business-technology alignment can help Woolworths improve financial performance and market competitiveness. The difference between culture and objectives need to be bridged. Usually, businesses have a tendency to rift in expensive IT systems. Moreover, the goals and objective setting shall depict a clear picture and establish strong correlation between successful company and effective goal setting. Goal setting enhances quicker execution of company strategy. Therefore, implementation of IT processes can create organizational agility. The employees at the organization need to understa nd the manner in which their support and contribution helps in attaining short-term and long-term objectives. Therefore, goals must be clearly communicated and integrated without wastage of time and resources (Wu, Straub and Liang 2015). The alignment can be improved by providing consistent feedback. Job feedback should focus on growth and forward thinking by and how employees can learn from their mistakes. Some project-management platforms provide real-time goal-tracking and present it in charts and graphs to demonstrate individual and group progress. It is not easy to translate large, wide-reaching organizational goals into smaller, everyday tasks while not losing sight of the big picture. But it is not impossible, either. Consistently checking in with employees individually, recognizing their efforts and reminding them of their purpose is what constitutes a successful organizational goal-alignment strategy (Biggs, Brough and Barbour 2014). 4.Benefits of Data Management The retail supermarkets have intense competition in the Australian market. The retailers are looking for ways to handle pricing pressure and operating costs. The focus is to enhance customer loyalty, profitability and market share. However, in the intensely competitive market it is difficult to do so as the customer data is difficult. The customer data is scattered and duplicated across multiple systems. Such scattered data makes it difficult for the marketing, sales, operations and customer service department to gain critical information. Therefore, the retailers need efficient data management for point-of-sale, e-commerce and manage data (Savitz 2013). The retailers leverage a single version of customer data so that duplicates can be recognized and conflict across multiple systems can be resolved. A holistic view of customer can be related to drive further sales. The traditional transactional information that was received in the form or invoices or orders can be combined with social media data to gain a complete view of the customer. All these benefits can be attained within the realm of master data management technology. To understand the view of customers, data conflicts need to be resolved across multiple sources. Data management can improve the quality of data and eliminate inconsistencies while synchronizing data. The increase in online shopping and product research has made the economy difficult as it drives smaller margins and lower prices. Therefore, data management lowers the cost of managing and handling data with its technical capabilities (Savitz 2013). 5.Importance of Web2 and Web3 Technologies Web2 and Web3 are the second and third generation of World Wide Web that focuses on ability for people to collaborate and share information online. The companies are increasingly investing in Web 2.0 Woolworths may adopt Web2 as it is low-cost in nature and there is less risk in buying them. It has very little downtime and the search engine becomes more proliferate. Woolworths may adopt it as it can facilitate collaboration. The interactivity allows the employees to contact at a lower cost. It also helps in strengthening bonds with suppliers and outside partners. Web 3.0 increases information linking. It offers better marketing techniques. The web browsing can be made more efficient (Nations 2016). Both the technologies encourage idea sharing and increase participation in projects. There is greater scale and scope of knowledge. The increased access to knowledge experts and reduction in travelling cost shall add to the advantages. As both the technologies improve employee satisfaction rate, Woolworths may adopt Web2 and Web3 technologies. Using these technologies, the company can forge closer ties with its customers. The innovation skills of the companies can be improved by jointly shaping products. The previous studies show that the implementation of Web2 and Web3 technologies gain better results of ties with the partners and suppliers. The operational cost of Woolworths can be reduced thereby increasing profit margin (Nations 2016). 6.Threats in Technological Environment Technology transforms the competitive environment. The retail giant, Woolworths faces constant pressure and threat from its competitors. The increasing competition in the field of technology makes it difficult for Woolworths to cope up. The other retailers such as Aldi and Coles are increasingly innovating technologies to enhance their operations and point of sale processes (Lumpkins 2015). There is a greater chance that if Woolworths tries to adapt all technologies, it may not be successful. The SAP merchandising system may not be successful. There is potential threat that the company may not be able to produce reports with proper data collection methods (Di Pietro, Pantano and Di Virgilio 2014). As Woolworths is adopting latest technologies to excel in the retail industry, there are risks involved such as the employees may not be able to adapt to the latest technologies. The employees may not be able to understand the core working process or method of technology. Further, there is loss of job threats involved. With the processes significantly relying on technologies, the number of retail jobs is likely to decrease. A large number of jobs may be lost due to introduction of new technologies (Kurnia et al. 2015). Conclusion and Recommendations Conclusively, Woolworths is expanding its retail stores and taking over convenience stores to address the needs of busy customers. It aims to increase market visibility and leave the competitors behind. Woolworths gathers data using the transactions in its loyalty card Woolworths Rewards that provides data on their spending habits. The business-technology alignment can help Woolworths improve financial performance and market competitiveness. The alignment can be improved by providing consistent feedback. Data management can improve the quality of data and eliminate inconsistencies while synchronizing data. The increased access to knowledge experts and reduction in travelling cost shall add to the advantages. The employees may not be able to understand the core working process or method of technology. It is recommended that Woolworths must continue its focus on the customers. 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